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User Testing & Research

Usability testing, just one type of user testing, is a way to see how easy it is to use something by testing it with real users. Users are asked to complete tasks, typically while they are being observed by a researcher, to see where they encounter problems and experience confusion.

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Usability Testing

Relationship managers should be able to solve typical day to day problems and get answers to routine questions about their clients using the CML Client Manager App.

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User testing allowed us to:

Seek out base motivations so we can understand not just what, but why

 

Ensure we got the most relevant, focused, valid and actionable results

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Gained insight into future business opportunities

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